Derrick White: A slam dunk for Boston-area brands
Tuesday, June 11th • Segment
The NBA Finals are a great opportunity for players to vault themselves into the upper echelon of endorsement opportunities. While big-name brands flock to his superstar teammate Jayson Tatum, Derrick White’s partnerships capture a different, more localized approach to the art of the player endorsement. Reporter Dana Gerber looks at some risks and benefits of sports marketing.
